❗ Why This Matters 

Most founders don’t fail because of lack of effort — they fail because of lack of structure.

The Founder Growth Toolkit gives you a clear, practical framework to:

🧭 Get clarity on your vision, customer, and offer
🎯 Focus your Go-To-Market for real traction
💬 Simplify your sales and lead conversations
📣 Build visibility and momentum through content
📊 Track what matters — and ignore what doesn’t
🧠 Lead with confidence and avoid founder burnout

These are the same tools I use with founders scaling from early revenue to multi-million dollar businesses — now yours to apply.

🧰 What You'll Get

A structured Google Doc packed with ready-to-use templates across:

• 🧭 Business Clarity — Define your vision, audience, and offer

• 🎯 Go-To-Market Strategy — Sharpen your positioning and messaging

• 📈 90-Day GTM Plan — Focus your execution for traction and results

• 💬 Sales Enablement — Track, qualify, and convert leads with confidence

• 🧪 Growth Experiments — Test and learn what works (and what doesn’t)

• 📣 Content & Media Engine — Build your visibility and trust at scale

• 🧑‍🤝‍🧑 Team & Leadership — Clarify roles, delegate, and scale your culture

• 📊 Metrics That Matter — Track what actually drives growth

• 🧠 Founder Mindset — Stay clear, focused, and energised as a leader

• 🧳 Exit-Ready Business — Build a business that’s scalable, sellable, and stress-free

Whether you’re just starting or scaling up — this toolkit helps you focus, execute, and grow smarter.

About the Creator 

Sidney Minassian
Founder, Growth Advisor - ImpactLadder

Over the past 25 years, I’ve built, led, and exited ventures across Australia, the US, and Asia, including Contexti (acquired by Versent / Telstra), Saasyan (AI-powered student safety), and Liaise (a Silicon Valley NLP startup).

Through these ventures, I’ve raised tens of millions in funding, built high-performance teams, closed multi-million dollar deals, and served hundreds of enterprise and government clients.

Today, through ImpactLadder, I advise and speak at the intersection of strategy, innovation, leadership, and personal growth, sharing real-world battle scars and practical insights to help ambitious founders and executive teams scale with clarity and lead with the conviction their team, market, and mission need.

What Founders Say

"I finally got my GTM strategy out of my head and into action." Pradeep, SaaS CEO

"This made the difference between spinning wheels and landing our first 5 deals." Angela, Founder, Investor, Advisor