Why Your GTM Isn't Working - And How To Fix It in 90 Days

In This Free Masterclass, You’ll Learn How To:

• ✅ Pinpoint the real reasons your GTM isn’t working — and uncover the 3 hidden blockers killing your sales momentum
• ✅ Shift from scattered activity to strategic focus — how to simplify your GTM and stop second-guessing what to do next
• ✅ Lead like a growth-stage founder — the habits, mindset, and moves to create clarity, traction, and consistent growth

Who This Masterclass Is For

This session is designed for:

• Founders and CEOs of B2B tech companies with a product in market

• Those who’ve tried GTM strategies but aren’t seeing consistent traction

• Leaders who want to simplify their GTM, sharpen their messaging, and build repeatable sales

• Early-growth companies getting ready to scale — but feeling stuck or scattered

• Founders tired of doing “a bit of everything” without clear results

Hosted by Sidney Minassian

Founder @ ImpactLadder | GTM Coach & Growth Advisor 

“After 25+ years building and advising B2B tech companies across Sydney, Singapore, and San Francisco, I’ve seen even the best founders struggle with go-to-market. In this session, I’ll help you pinpoint the real reasons your GTM isn’t working — and show you what to focus on next to create clarity, traction, and momentum.”

YOU'RE IN GOOD COMPANY:

"Sid helped me navigate a complete reset: repositioning the company, refreshing the brand, and refocusing our go-to-market strategy. Revenues followed."

Pradeep Sriganesh

Chief Executive Officer, Veriscape

"Sidney has been a huge help in shaping our go-to-market (GTM) strategy."

Sapna Bhatia

Co-founder & COO, Adactin

"He has helped me understand what stage my business is at. Without being aware of your stage, you'll waste effort on sales and marketing tasks that are not stage relevant."

Silvia Pfeiffer

Co-Founder & CEO, Coviu

"His strategic insight has been instrumental in shaping our go-to-market approach."

Michael Chanter

Founder & CEO, Covalent Labs