Sidney Minassian

Founder. GTM Coach. Growth Advisor. 

Sidney Minassian is the founder of ImpactLadder and a trusted growth advisor to B2B tech founders.

With 25+ years of experience building, scaling, and exiting tech businesses in Australia and the US, Sidney now helps other founders simplify their go-to-market, drive sales momentum, and scale with confidence.

He's known for his clarity, energy, and ability to turn complexity into momentum. Or as many know him: Sidney from Sydney.

Signature line: "We've got this."

My Founder Journey 

I've been in the trenches of entrepreneurship—raising capital, launching products, building teams, navigating pivots, and leading turnarounds.

I've led SaaS, data, and AI companies across Australia and the US, including roles as CEO at Contexti, Saasyan and Liaise.

My path has taken me from the early days of the internet to today’s AI-driven platforms.

Along the way, I’ve developed frameworks, habits, and hard-won lessons that now help other founders grow faster, with less chaos.

Who I Work With 

Today, I coach and advise founders from pre-revenue to $50M+ ARR. My clients include:

• SaaS and AI startups launching into market

• Tech service companies scaling through partnerships

• CEOs navigating GTM pivots or preparing for exit

Whether you’re refining your niche, fixing your sales pipeline, or preparing your team to scale—I help you move forward with strategic focus.

Beyond Coaching 

I’ve hosted multiple podcasts, delivered keynotes on three continents, and partnered with accelerators and VCs to support founder growth.

I’m passionate about blending strategy with empathy, and helping people lead their growth—on their terms.

When I’m not coaching, you’ll find me at the gym, cooking in the kitchen, on stage, on a podcast, or with my family in Sydney.

Let’s Connect 

If you’re a founder looking for a growth partner, a podcast host seeking a guest, or a conference organiser looking for a speaker—I’d love to hear from you.

Book Sidney to Speak →

Hear from Founders I've Worked With 

See what other founders and CEOs have said about working with me—real stories, real growth.

Read Success Stories →